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Develop quantitative models that will leverage data to improve the performance of the marketing and operations campaigns within your organization. With this practical book, you'll be able to build quantitative models that will leverage data to improve the performance of the marketing and operations campaigns within your organization. Data driven strategies are at the heart of a competitive advantage. But discerning which type of quantitative analysis can be challenge with so many data types and models available. Author Pierre DeBois covers the key frameworks that blend well with business data for advanced analysis. R for Business Intelligence provides a more business friendly framework for selecting the right data and analysis model to support business intelligence.