International Floral Art 12-13

The aim of the bi-annual International Floral Art has always been to create a platform for the exchange of ideas and to provide a testing ground for creativity and innovation across geographical and cultural boundaries. For well-established floral designers, this book is an opportunity to demonstrate how years of hard work honed their crafts to perfection; for budding florists the book is a chance to showcase their talent, inventiveness and fresh ideas. The International Floral Art books, displaying the variety and rich potential in contemporary floristry, have become true collectors' items among professional florists and passionate hobbyists alike. In every new edition the International Floral Art honours three personalities who use the skills and techniques of the trade to surpass the simple flower arrangement to produce a form of art. Their work rises to a level of perfection that can be recognized by many but achieved by few.