Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Видавництво: HarperCollins

Немає в наявності

Кількість сторінок352

Рік видання2016

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word "fascinate" comes from the Latin word fascinare, що означає "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead's latest research on the science of fascination.