Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical skills and design creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, представляючи to clients and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a range of diverse industries such as digital media, fashion, advertising, product design, packaging, retail and more.