When Karl Lagerfeld was appointed to the helm of the then sleepy fashion house in 1983, he set out to radically shake up and update its image - not only through bold collections but also, from 1987 onwards, by choosing to shoot the house's campaigns himself (a move that was unprecedented for a fashion designer, long before Hedi Slimane and Tom Ford followed Lagerfeld's example).
Conceived in collaboration with Karl Lagerfeld and the house of Chanel, this definitive publication opens with an essay by Patrick Mauries before exploring the campaigns themselves, organized chronologically.
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