The Unfair Advantage

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over 5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success.