Building Products for the Enterprise: Product Management in Enterprise Software 1st Edition

Building high-quality software products for business and enterprises of all sizes is a distinctly different challenge than building for the consumer market. "Move fast and break things" doesn't work for enterprises with highly specialized needs and when critical business functions are at stake. Product Managers in enterprise software face a range of unique challenges in our business, which has a tremendous impact on how we do our jobs, compared to our colleagues building for consumers.

In this practical guide, Blair Reeves, Product Principal at SAS Software, and Benjamin Gaines, Group Product Manager for Adobe Analytics, provide clear lessons for enterprise product managers that explain these challenges and provide proven strategies to overcome them.