UX Research: Practical Techniques for Designing Better Products 1st Edition

One key responsibility of product designers and UX practitioners is to conduct of formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct of product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed productive and manner.

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.