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Ця книга досліджує творчість Рубенса з 1608 по 1620 роки і те, як гостро усвідомлюючи можливості комерційного успіху, він прославився, встановивши "бренд" і просуваючи себе.
In 1600, Peter Paul Rubens left his home in Antwerp to travel to Italy and study the Italian masters. Eight years later, he returned to Belgium and quickly established himself as one of the foremost painters in Western Europe. This book explores Rubens's work from 1608 until 1620 and how, acutely aware of the possibilities for commercial success, he rose to fame by establishing a "brand" and promoting himself. He created multiple versions of paintings with subjects that had proven to be successful, used similar subject matter of famous artists in the past, and sought collaborators to create more ambitious works than he could have done alone. He also created a studio and workshop with numerous students and assistants, the most famous being Anthony van Dyck, who frequently collaborated with Rubens.
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