Gumball 3000

Just as Gumball 3000 is much more than a car rally, Gumball 3000: 20 Years on the Road is much more than a car book. A best-of compilation of the glitzy and famed international event from the past two decades, this volume is as effervescent and exciting as the road trip itself.

“Gumball is about challenging tradition and taking a non-conventional approach to exploring and pushing cultural and creative boundaries.” Maximillion Cooper, CEO and Founder of Gumball 3000, sure knows a thing or two about breaking boundaries. Though only in his mid-forties, Cooper has a CV already bursting at the seams: he has been a model and successful racing driver; he studied fashion design, law, and film; he is an entrepreneur, a designer, and an art collector.

In establishing Gumball 3000 in 1999, Cooper created an event which swiftly showed its potential to defy conventions and categories.