Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing 1st Edition

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.

"A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text" - Steve Blank, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany

"This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments" -- Harry Shum, Executive Vice President, Microsoft Artificial Intelligence and Research Group

"A great book that is both rigorous and accessible.